The Central Baltic 2014-2020 Programme finances result orientated cross-border cooperation projects in Estonia, Finland (incl Åland), Latvia and Sweden

Why communicate?

There are good projects and then there are those that are not so successful. Have you ever stopped to think of what is the actual difference? What makes a project successful or unsuccessful: is a successful project one that reaches all its planned results and an unsuccessful project one that does not? Think again. It actually all revolves around communication.

It is not possible to make a truly successful project without good communication. Good communication means that everyone is on the same page about what is happening in the project and understands what their own role is in making it all happen. Motivation to work well grows through understanding why the work is to be done (some say this has to do with “internal communication”). Secondly, no matter how wonderful, proud and excited the project team feels about their work and accomplishments, no difference is made anywhere if no one else knows about it (yes, this is the external communication part).

That was the one most important thing about making your project a success. There are several other important things, too, but none of them alone will make your project a true success if communication is not working.

So, what to do?
  1. Motivate your partners – make sure everyone knows their tasks are clear and why they are important
  2. Do the project – don’t forget to enjoy it
  3. Tell the world about how your project is going and what comes out of it