The Central Baltic 2014-2020 Programme finances result orientated cross-border cooperation projects in Estonia, Finland (incl Åland), Latvia and Sweden

Why communication matters in EU projects?

There is one specific communication need that joins all the EU-funded projects and, therefore, also your project financed by the Central Baltic Programme: the European Union is continuously battling the fact that a large part of the citizens do not know the benefits they get from the EU.

The European Commission wants the citizens to see and understand concrete examples of what the all-famous “EU money” or “EU membership fees” bring to their lives. This is reflected in the strong emphasis and expectations put on communication activities in the programmes and projects: simply obeying the regulations on displaying the EU flag is not enough. Communication about the project benefits to the relevant target groups and wider audiences is a must in every project.

But the good news is that we are in it all together! We in the Joint Secretariat have the same task as all our projects: to get the word out about the benefits of Interreg cooperation. Therefore, the Joint Secretariat wants to create close cooperation with your project also when it comes to spreading and sharing your news and results. For this purpose a Communication network is set up Guide for project communication Central Baltic Programme 2014-2020 3 as a group in Facebook, open for all project partners of the Central Baltic projects. The group is to function as a platform not only to share news and build networks but also to share good practices, experiences, successes and why not even the bad practice experiences (they are a part of life, let’s accept it). Additionally, seminars on different communication related issues will be organised and support in media work provided.

We are also always keen to hear about your needs and ideas on how to work on the joint communication task of spreading the EU benefits.