Elderly men in Museums -webinar: Discover new services and inclusive practices

How can museums better reach and serve elderly men? Join us to an inspiring webinar to hear more about elderly men as museum visitors and the new services developed together with men and museums!

Date: December 10, 2025, 10:00–12:00 (EET)
Format: Online (via Teams)

Registration: register for the event here.

In this webinar, you’ll hear how four museums co-developed new museum service products together with user panels of elderly men. We will present six new museum service products, discuss the role of user panels and share experiences from Finland and Estonia.

10.00 Welcome!

10.10 Elderly men as museum visitors: what makes them unique and what do elderly men expect from museums?  

10.30 User panels as a way of developing services for elderly men

10.50 New Museum service products: presentation of museum service products developed in the project

11.15 Panel discussion: Partner museums’ experiences: Representatives from the Naantali Museum, the Mynämäki Museum, the Estonian National Museum and the Estonian Agricultural Museum share their thoughts about developing services for elderly men.

11.40 Q&A and time for discussion

12.00 The webinar ends

The webinar is in English, but questions and comments are welcome also in Finnish and Estonian.

Registration is now open: register here.

The webinar is aimed especially at museum professionals, cultural service developers, those working with elderly people, and anyone interested in participatory methods.

Changes to the programme are possible.