Reed to Revenue – BalticReed Fair
We are delighted to invite you to the Reed to Revenue – BalticReed Fair, taking place on Thursday, 29 January 2026, at Arcada University of Applied Sciences in Helsinki, Finland.
Join us from 12:00 PM to 5:00 PM for a dynamic and inspiring afternoon that brings together researchers, public authorities, entrepreneurs, and financiers to explore the untapped potential of reed. This unique event will spotlight innovative uses, sustainable practices, and future opportunities surrounding reed as a valuable natural resource.
Whether you’re looking to connect, collaborate, or contribute to the future of reed-based solutions, this fair is the place to be.
Programme includes:
11:30 – 12:00
12:00 – 12:25
12:25 – 12:55
12:55 – 13:40
BREAK 1
13:40 – 14:25
14:25 – 15:10
Break 2
15:10 – 16:20
16:20 – 16:40
16:40 – 17:00
Door opens to fair area and auditorium
Intro: Welcome to the world’s biggest (and probably the first) Reed Fair! Opening remarks: John Nurminen Foundation’s CEO Annamari Arrakoski-Engardt & Member of the European Parliament Ville Niinistö (The Greens in Finland)
From Reed to Revenue:
story and achievements of the BalticReed project
Project Manager Sonja Jaari / John Nurminen Foundation & Business Manager Anil Ramel Singh / Race for the Baltic
Shaping the Rules – Legislation, Ecology & Monitoring
Utredare Maria Gustavsson / Länsstyrelsen Östergötland &
Coordinator Michelle Kozlova / ELY Center for Southwest Finland
Coffee, Networking, Fair & Lab Visit: From the Baltic Sea to new biomaterials and products
Connect with participants, explore the fair, and visit the labs behind the research.
Reed Harvesting and Logistics – Stories and Collaboration in Action
Stubbfräsarna’s journey – from an idea to a thriving reed business
Joakim de Capretz / Stubbfräsarna Syd AB
Panel discussion: Municipal collaboration in reed harvesting and logistics.
Panelists: Johan Wegenke and Hanna Berggren / Kalmar Kommun, Joakim de Capretz / Stubbfräsarna Syd AB, Johanna Holmén / Raws, Erik Lund / Kemiönsaaren kunta & Henrik Jensen / Ruokomestarit
Coffee, Networking, Fair & Lab Visit
PIKE TANK – Innovation, Funding & Creating Value
Presentation: The reed value chain and funding opportunities – who funds what?
Business Manager Anil Ramel Singh / Race for the Baltic
Blue Economy & Ecosystem Advisor Alina Sippolainen / A’Pelago
PikeTank Pitching Competition: Bold ideas and creative solutions shaping the future of reed products
Pitchers representing e.g.: Ruoco Oy, Nexamass Oy, Ruokomestarit – Premium Finnish Reed Oy, Sjöutsikt Sverige AB, BRDR Finsen Oy
Pikes representing e.g.: A’Pelago /Aboa Advest Oy, Ålandsbanken, Nordic Environment Finance Corporation Nefco, Apotea Sverige AB
Wrap-up & BalticReed Summary
Pitching Competition Winner & Closing Words
The BalticReed project is organising this event as it has been recognised by the EU Interreg Central Baltic Programme as an Operation of Strategic Importance
– a “Star project for a healthier Baltic Sea”.
Please save the date in your calendar & sign up for the event! The seminar parts can also be attended online.
Exhibitors
