Fleetguru and AXIOM

As we continue expanding our Fleet Management platform across Europe and beyond, the opportunity presented by the Estonian Chamber of Commerce to meet the Azerbaijani business delegation — including Mr. Jeyhun Farajov from Axiom — turned out to be a pivotal moment. This meeting took place during their LEF project visit to Tallinn in February 2025. Interestingly, Azerbaijan was not even on our list of priority markets at the time. However, the chemistry was right from the start. Axiom operates in a field closely aligned with our own, and the first discussion quickly grew into something more substantial: online follow ups, platform test accounts, negotiations, and hands on training sessions. The momentum culminated in our delegation’s visit to Baku in October 2025, where we officially signed a cooperation agreement. Even better — the signing took place publicly during the highlight event of the visit, the Central Baltic – Azerbaijan Business Forum, giving our partner strong local visibility and credibility. During this trip, we also strengthened our working relationship, and I delivered an additional product and sales training session at their office. Beyond the partnership itself, the LEF programme was invaluable. It offered deep insights into the Azerbaijani market, local business culture, and created opportunities to exchange knowledge and build connections with Azerbaijani, Latvian and Finnish companies involved in the project. Today, Axiom already has their first potential customers testing our service, and now looking forward to signing their first contract. We highly encourage other Estonian companies to participate in similar initiatives. These programmes create high quality, vetted business contacts, provide structured and long term cooperation opportunities, and reduce market entry costs — a combination that can accelerate international growth significantly.