Using AR for engaging experiences

Augmented Reality has moved beyond games and filters. In traditional industries, AR transforms marketing into an interactive experience, allowing customers to visualise products, explore virtual showrooms, or access additional information using smartphones or smart glasses. AR also enhances staff training, maintenance, and event experiences in manufacturing, retail, and tourism. Experts anticipate continued growth in immersive storytelling and customer engagement across sectors.

The CDG-Booster Learning Platform offers companies accessible, low-effort capacity building. In the recent video on the platform, Janne Autio, an expert from the Finnish AR studio Augio Design, provides practical examples of AR applications in business. CDG-Booster also aims to foster collaboration between technology creatives and traditional industries, creating new growth opportunities for both.

Check out the content at cdgbooster.com/learning-materials