Cross-border collaboration: The Silver Entrepreneurs project unites senior entrepreneurs

The Silver Entrepreneurs project has been making good and consistent progress, fostering a vibrant community of seniors eager to bring their business ideas to life. Through a series of workshops and training sessions, participants have gained valuable and practical insights that have enhanced their entrepreneurial skills. This project targets individuals who want to leverage their life experiences and expertise, turning them into thriving business ventures.
The sessions have covered a wide range of topics, from business planning and financial management to marketing and networking. Through interactive workshops and group discussions, participants have shared their experiences, learned from each other, and received constructive feedback from trainers and peers.
One of the key aspects of the programme has been the focus on real-world applicability. Participants have not only discussed theoretical concepts but also worked on their business projects, applying the knowledge gained directly to their ideas.

International community and opportunities

One of the highlights for the participants is the international mobility, which will be conducted in each country and provide the opportunity to meet like-minded individuals from all three countries. The first mobility event was already held in Riga, Latvia. The three-day event, from May 21 to May 23, 2024, brought together participants from Finland, Latvia, and Sweden, fostering cross-border collaboration and knowledge exchange. Here’s a detailed look at the agenda and activities that took place during the session.
Participants presented their projects, explored business potential, and exchanged feedback in small groups. Key focuses of the mobility included addressing entrepreneurial challenges such as finding early adopters, understanding target groups, and effective marketing strategies, with active discussions and idea sharing. Sessions also concentrated on customer segments and value creation through interactive activities and guest speakers provided insights into entrepreneurship and business trends, enhancing participants’ understanding of transnational opportunities. Participants also visited SMEs and got insights into the local business environment and best practices.

Next steps

The Silver Entrepreneurs project team is preparing for the next international mobility session, set for autumn. In the meantime, participants are working on their projects, supported by the team’s consultations and guidance. We are pleased to see the high level of engagement from participants, the interest in their ideas, and the mutual support they offer each other.