Beyond Nordics exhibited at Tourism EXPO Japan 2026

During September 24-27, 2026 Beyond Nordics exhibited at Tourism EXPO Japan 2026 as part of the joint Baltic States booth. The concept of combining Latvia, Estonia and Finland’s Lakeland into one premium Northern European journey was presented to trade buyers on the business days and to consumers on stage, with strong response from both. On the business days, Beyond Nordics was presented to Japanese buyers visiting the joint booth. The concept was reinforced by five Estonian and Latvian supplier partners on the stand and achieved strong visibility at Tourism EXPO Japan 2026. Being part of the joint booth gave the project immediate access to qualified trade buyers and to a highly engaged consumer audience —an ideal platform to grow on in 2027.