Could the UK be Satakunta Region’s next growth market?

2 November 2026 | Ahlström Estate, Noormarkku, Finland

The BALTGEM project is organising an event for tourism businesses and tourism professionals interested in the UK market, internationalisation and new growth opportunities.

The event will explore what makes Satakunta Region attractive to British travellers and how local tourism businesses can prepare for the UK market. The programme includes insights into the British travel market from Marjo Ranta-Irwin, UK market specialist at Visit Finland Academy, as well as a perspective from Laura Davies, Ambassador of the United Kingdom to Finland. The programme also includes a workshop focusing on the unique selling points of Satakunta Region for British lifestyle travellers.

The event is primarily aimed at tourism businesses and tourism stakeholders in Satakunta Region, but participants from other regions are also welcome.

The event will be held in Finnish and is free of charge.

  • 2 November 2026
  • Ahlström Estate, Noormarkku, Finland
  • 12:00–16:00 (EET, UTC+2)
  • Registration deadline: 16 October 2026

Read more and register on the SAMK event page: https://events.samk.fi/event/dMp8J

Three women on a bridge overlooking the river and historic Ahlström Works in Noormarkku, Finland, the venue for the BALTGEM event.
Ahlström Estate, a historic ironworks village in Noormarkku, Finland. Photo: Julia Kivelä/Visit Finland.