Silverskill Training Day 19: Digital Marketing – What Is It and Why Does It Matter?

The Silverskill training programme continues on Saturday, November 1, 2025, with a session dedicated to Communication and Marketing Skills (Module 7). This training focuses on digital marketing, content creation, and online visibility — essential tools for entrepreneurs and professionals in the modern world.

The training will be led by Hele-Riin Pihel, Head of the Marketing and Communications Department and E-Channels Centre at TalTech.

Agenda:

• 11.00 – 12.30 Digital Marketing – What Is It and Why Does It Matter?
  Exploring the fundamentals of marketing and the role of digital channels. Introduction to social media, content creation, and visual design.
• 12.30 – 13.00 Energy Break
  Coffee, snacks, and time for networking and rest.
• 13.00 – 14.30 Practical Digital Marketing
  Campaign setup, website management, and an overview of digital analytics tools.

Why attend?
This session will provide participants with practical knowledge of how to plan and implement effective digital marketing strategies to promote their ideas, projects, or businesses.

Additional Information:

• For inquiries, please contact Anu Nuut (Project Coordinator) at anu.nuut@taltech.ee or +372 5787 7289
• The Silverskill project’s training sessions take place every other Saturday, and participants receive a certificate from TalTech Virumaa College upon successful completion of training program.