Silverskill Training Day 20: Defining the Target Audience and Choosing Communication Channels

The Silverskill training programme continues on Saturday, November 15, 2025, with a session focused on Communication and Marketing Skills (Module 7). This training will help participants understand how to define their target audience and choose the most effective communication channels, as well as how to create a clear and meaningful marketing and communication plan.

The session will be led by Piret Lember, Marketing and Branding Specialist at TalTech Virumaa College.

Agenda:

• 11.00 – 12.30 Defining the Target Audience and Choosing Communication Channels
  Understanding who you want to reach and how to communicate effectively.
• 12.30 – 13.00 Energy Break
  Coffee, snacks, conversation, and time to rest.
• 13.00 – 14.30 Developing a Marketing and Communication Plan
  Practical guidance and examples for planning consistent and meaningful communication activities.

Why attend?
This training supports participants in strengthening their ability to communicate their ideas, initiatives, or business activities with clarity and confidence.

Additional Information:

• For inquiries, please contact Anu Nuut (Project Coordinator) at anu.nuut@taltech.ee or +372 5787 7289
• The Silverskill project’s training sessions take place every other Saturday, and participants receive a certificate from TalTech Virumaa College upon successful completion of training program.