Webinar 21. Jan 2026 at 8:30 – 9:30

Expand your business to Japan and South Korea

Date & Time: January 21, 2026, 8:30–9:30 AM Finnish time

This compact morning webinar introduces the opportunities awaiting Finnish and Estonian cosmetics and food & beverages companies in Japan and South Korea. Participants will gain an overview of consumer trends, practical insights into cross-border e-commerce, and details on how the Gateway to Global Markets project supports SMEs entering these attractive Asian markets.

Registration

• Register from HERE
• Register by January 20, 2026. The webinar is free of charge, but registration is required.

Who is it for?

Finnish and Estonian SMEs in the food and cosmetics sectors who want to expand their business into Japanese and South Korean markets.

Program:

8:30 – 8:35

Welcome & Introduction to Gateway to Global Markets
Heidi Järvi, South-Eastern Finland University of Applied Sciences (Xamk)
Opening remarks and a brief introduction to the project’s purpose, support services, and participation model for companies.

8:35 – 8:50

How Cross-Border E-commerce Works in Practice
Marko Kangaskolkka, Flying Lynx
A practical look at how the marketplace functions in Japan and South Korea, earning logic and commission structure, onboarding process, warehousing, delivery flows, and real examples of how brands operate within the ecosystem.

8:50 – 9:05

Market Snapshot: South Korea
Minju Koo, Steady Marketing
Key consumer insights, trends and what makes South Korea a promising market for Nordic cosmetics and food brands.

9:05 – 9:20

Market Snapshot: Japan
Keiko Ichikawa, Kotetsudo Co. Ltd.
Key consumer insights, trends and what makes Japan a promising market for Nordic cosmetics and food brands.

9:20 – 9:30

Questions, Final Remarks & Next Steps
How companies can join the project and what to expect after registration.

More information about the webinar and project:

Heidi Järvi, heidi.jarvi@xamk.fi, tel. +358 50 439 2163