GGM

Expected results

The project aims to support Finnish and Estonian SMEs in launching export activities to Japan and South Korea through cross-border e-commerce. This will be achieved by building networks, providing cross-cultural training, conducting market research, and developing localized marketing strategies. Additionally, we will streamline order-delivery processes by digitalizing them, enhancing logistics strategies, and ensuring sustainable supply chains.

These efforts will equip SMEs with the necessary tools, knowledge, and partnerships to overcome export barriers, leading to continuous and growing export volumes. The project will produce comprehensive, user-friendly training materials and a Cross-Border Access Plan to ensure long-term success and sustainability in international markets. As a result, participating SMEs will achieve new sales and contracts, fostering economic growth beyond the EU.

Actions to achieve the desired results

Here is shortly some of the project’s key activities. The activities are targeted to Finnish and Estonian SMEs, which operates on cosmetics and food & beverage sector on the Central Baltic program area.

• Network Building: Establishes a local expert and stakeholder network in Japan and South Korea to support SMEs’ market entry.
• Market Entry Preparation: Prepares SMEs for internationalization through training, readiness assessment, and practical support.
• Cultural and Market Research: Provides essential cultural insights and market knowledge to align with local consumer behavior.
• Sales Activation: Helps SMEs begin actual sales through cross-border e-commerce platforms or sales contracts in target markets.
• Product and Marketing Support: Guides SMEs in selecting suitable products, writing marketplace content, and building marketing strategies.
• Trade Fair Participation: Enables SMEs to attend and gain exposure through local trade fairs with project backing.
• Logistics Knowledge: Teaches SMEs how e-commerce logistics to Asia work and how to outsource them effectively post-project.
• Logistics Planning Tools: Provides tools for SMEs to audit order-delivery processes, manage risks, and plan future logistics.