About project

Entry to Japan and South Korea: SMEs will get help to gain access to fast-growing consumer markets with high demand for quality cosmetics, superfoods, and beverages from clean, natural environments.
Detailed insights into local consumer preferences, trends, and regulatory requirements in Japan and South Korea, ensuring SMEs are well-prepared to meet market demands and information on competitors in the target markets and strategies to differentiate their products.
Guidance on cultural nuances, business etiquette, and communication styles, reducing the risk of misunderstandings and helping SMEs build stronger relationships with local partners.
Assistance in developing targeted marketing campaigns tailored to Japanese and South Korean consumers, including product packaging, messaging, and branding
Guidance on creating eco-friendly and efficient supply chains, ensuring products are delivered sustainably and cost-effectively.
Practical advice on choosing the right logistics partners and optimizing shipping routes to minimize costs and delivery times.
Tailored process improvements for international deliveries, helping SMEs manage complex logistics operations smoothly.

SMEs in the cosmetics and food industries from the project area shown on the map.

To support Finnish and Estonian SMEs in the cosmetics and food industries in starting export activities to Japan and South Korea through cross-border e-commerce.
To build networks that facilitate entry into new markets.
To provide intercultural training that enhances cross-cultural business competencies.
To conduct market research for identifying growth opportunities and understanding local market dynamics.
To develop local marketing strategies tailored to target consumer needs and preferences.
To digitalize order-delivery processes for improved efficiency and customer experience.
To improve logistics strategies to ensure reliable and cost-effective distribution.
To ensure sustainable supply chains that align with environmental standards and market expectations.