Webinar: Introduction to the Korean market
Interested in exploring business opportunities in Korea but not sure where to start? Get a practical introduction to one of Asia’s most dynamic and fast-growing construction markets.
This is your chance to go beyond simply hearing about the Korean market — and start understanding how to approach it. In the webinar you will learn more about Korean business culture, buyer behaviour, and practical market access — including channels, sales tools, key stakeholders and business networks. In the second part, you will get tips and tricks from businesses already active in the Korean market.
Agenda
09.30-11.00 Introduction to the Korean Market by Maxime Beyer
11.00-11.30 Company success stories
About the speaker Maxime Beyer
He is a Luxury Hospitality & Guest Experience Expert and Director of Guest Experience at Josun Palace, a Luxury Collection Hotel in Seoul. He is also co-host of the Experts Korea podcast. French-born and Seoul-based for over 15 years, Maxime brings firsthand insight into Korean business culture, market intelligence, buyer behaviour, and practical market access strategies — along with real lessons learned from companies already active in the Korean market.
BuildGreen-Korea
BuildGreen Korea is a three-year Interreg Central Baltic project helping built-environment SMEs from Estonia, Finland and Latvia strengthen their export capabilities and enter the South Korean market. It combines market insight, training and international networking with joint offering development, testing and connections to South Korean partners and customers.
