SuRuMo

Connecting with residents and building engagement in the pilot areas

As part of the SuRuMo project’s ongoing work, we have recently carried out a series of on-site activities in the Swedish pilot areas of Hannäs, Nykil and Karlsby.

On February 19, 24 and 26, as well as March 7, we visited the pilot sites to share updates about the project extension, highlight what has been achieved so far, and present the next steps moving forward. These in-person meetings have been an important opportunity to meet residents directly, strengthen relationships, and create a space for dialogue around local mobility needs.

A key focus during these visits has been to recruit so-called “super users” who will take part in the upcoming evaluation phase within Activity 2.7. Through a combination of physical meetings and complementary communication efforts, including newsletters, email outreach, and ongoing local dialogue, we successfully engaged a total of 19 super users. Their involvement will be crucial in testing and evaluating the solutions developed within the project.

The meetings have proven highly valuable, not only in terms of recruitment but also in enabling more direct and meaningful feedback from residents. Meeting face-to-face has made it easier to reach people, build trust, and better understand everyday mobility challenges in the pilot areas.

A group of people sitting at wooden tables in a large hall during a presentation. A projector screen at the front displays the text "SuRuMo 2025/2026."
A close-up of a buffet table where people are assembling wraps with various toppings like lettuce, corn, peppers, and meat.
A group of people of various ages gathered in an asphalt courtyard outside a red wooden building. Two cornhole boards are in the foreground, and a red tent is set up in the background.
The interior of a mobile library bus, featuring shelves filled with books, a small spinning book rack, and stuffed animals on the top shelf.
A man in a black jacket serves popcorn from a red machine to an elderly man with a walker outside a country store.
A wide shot of a community event outside a red country store. A red tent, a mobile library bus, and several people are scattered across the area under a grey sky.
A man performs a balancing act on a tightrope while holding a colorful umbrella, accompanied by a man playing an acoustic guitar.
Two men in winter jackets standing next to a red popcorn machine on a table outside a red building.
Musicians performing with a guitar and bass in front of a small crowd outside a traditional red Swedish country store building.

Local collaboration creates vibrant community engagement

One of the highlights took place on March 7 in Nykil, where the project team collaborated with Linköping Municipality, the mobile library and Nykils local grocery store.

Together, we created a welcoming and engaging event for the local community, combining information about the SuRuMo project with social activities such as serving hot dogs and popcorn, arranging games, and offering live music. The event attracted a wide range of visitors, including families with children, and provided a relaxed setting for conversations about future mobility solutions.

This collaborative approach not only increased awareness of the project but also helped recruit additional super users and strengthen connections with the community.

By continuing to engage residents through both structured activities and informal meeting points, SuRuMo is building a strong foundation for user-driven development and evaluation of sustainable mobility solutions in rural areas.

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c/o Regional Council
of Southwest Finland
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