FinEst at CES 2026: Innovation Shaping the Future of Mobility

The Finnish–Estonian smart mobility community made a powerful impact at CES 2026, showcasing one of the most diverse and innovation‑driven pavilions in the Vehicle Tech & Advanced Mobility area. The FinEst stand, a joint effort by ITS Finland and ITL Estonia, brought together 30 pioneering companies from Finland and Estonia — all united under a mission to advance sustainable, connected, and autonomous mobility solutions.

Located at West Hall, booth 4665, the pavilion served as a vibrant meeting point for global industry leaders, investors, and partners seeking next‑generation mobility innovations.

Strong Presence and High‑Visibility Moments

Despite travel challenges early in the week, both Finnish and Estonian delegations were fully present and active from the opening day. The stand was consistently buzzing with product showcases, lively discussions, international delegations, and B2B meetings.

VIP Visits and Institutional Support

A highlight was the visit from Minna Laajava, the Finnish Consulate General, who praised the cross‑border collaboration:

“Organization like ITS Finland exemplify how Finnish innovation thrives when we work together, uniting companies, research partners, and international collaborators… Partnerships with Estonian counterparts such as ITL Estonia further strengthen our regional ties.”

This endorsement underscored the strategic value of Nordic–Baltic cooperation in scaling global mobility solutions.

Another major moment came during the FinEst Reception, which gathered over 200 CES visitors for high‑level networking, with Kristjan Prikk, the Ambassador of Estonia to the U.S., as a special guest. The reception served as a platform to elevate the region’s talent, strengthen partnerships, and highlight the importance of joint innovation efforts

Showcased Companies: A Strong Joint Delegation

The FinEst stand featured a broad and impressive lineup of 30 companies, as confirmed by the Future Mobility Finland CES2026 page. These included leading players in:

• Smart mobility & transport automation
• AI-driven solutions
• Sensor technologies
• Digital infrastructure
• Sustainability-oriented transport systems

The official delegation list featured:
1oT, Artec Design, Basemark, Citynomadi, CoreHW, e‑Pavement, Epec Oy, FORCIOT, Immersal, LADEC, Metropolia University of Applied Sciences, AS Metrosert, Murata Power Solutions, Nortal, Intoit Oy, Primostar, Profilence, Rethink, Rightware, Rollo Robotics, Seafarix, Siili Auto, Sitra, Spogen.ai, TactoTek, Tampere University, Technosmart, Unikie, Vaisala, VTT, ITS Finland, ITL Estonia, the VAMOS Ecosystem, and the Tampere Automotive & Vehicle Technology Cluster.

These companies collectively represented the region’s strongest areas of expertise — including autonomous vehicle systems, embedded electronics, mapping technologies, AI assistants, electric mobility components, and sustainable infrastructure solutions.

A Week of Connections, Visibility, and Momentum

Across four days, the FinEst pavilion succeeded in:

• Strengthening international partnerships
• Presenting cutting‑edge prototypes and mobility concepts
• Showcasing Nordic–Baltic leadership in sustainable transport tech
• Facilitating high‑level networking across continents
• Positioning Finland and Estonia as future mobility frontrunners

With the stand located at a prime visibility point in the Vehicle Tech & Advanced Mobility hall, the joint presence solidified the region’s reputation as a hub of smart, sustainable mobility innovation.