Meet iMatrics: The Spin-Off Transforming Text with AI-Powered Analytics

Introducing Scaleup Launchpad program’s first Swedish company – iMatrics

Tell us more about iMatrics: What is the core idea behind your company, and who are the people behind it?

iMatrics provides game-changing AI solutions for text and data analytics that enable publishers to build sustainable digital business models and monetize their content in a digital world.

We are a spin-off from Linköpings University, with a passionate team striving to support sustainable and democratic societies. Our expertise lies within IT, Digital Infrastructure, and Value Creation, but specifically, we have research expertise in Applied Mathematics, AI and Machine Learning.

The program aims to open new doors to the Finnish and Estonian markets. How familiar are you with these markets?

Overall we have little experience in these markets. Finland is more familiar as we have had projects and a few connections there.

Our market research indicates a strong market fit between iMatrics and Estonia and Finland resp. due in part to the nations’ high digital maturity. However, the most interesting part is that our strength — language-independent text analysis ― truly sets us apart, especially in smaller and more complicated languages. This edge allows us to create excellent value for publishers, who have most likely already tried, and been disappointed in the available English-centered products.