New sale on the U.S. market for Lativan Talzy
After careful preparation and a strong local presence, Talzy has secured a new sales contract with a U.S.-based e-commerce tech company. By combining market research, on-the-ground insights and support from the project, the company has taken an important step into the U.S. market. We spoke to Iluta, CEO, at Talzy about their journey, their preparation for entering the U.S. market, and the role Bridging4Growth has played in their expansion.
Congratulations on your new deal! Please tell us a bit about Talzy, and the new sales contract you just secured.
My company, Talzy, is a tech-driven global talent and team-building platform that makes it easy for companies to hire and manage top-quality IT professionals. We handle the complexity of compliance, HR, payroll, and onboarding, and match teams with talent that not only has the right skills but also fits the culture and needs of each client. Our mission is to help companies scale their teams faster and smarter without the administrative burden that usually comes with international hiring.
Recently, we secured a new sales contract with a U.S.-based customer in South Carolina. They are a growing e-commerce tech company focused on software and fulfillment solutions for online sellers and print-on-demand businesses. A partner with strong expertise in automating order and inventory workflows for brands.
We know that piercing into a new market can be hard. How did you prepare for the new market?
Entering a new market requires careful preparation, so we focused on understanding the local business landscape through market research and validating customer needs and pricing. We invested resources to be present on the ground as much as possible, meeting potential customers and partners, and gaining first-hand insight into the local business culture. Combined with delegation trips and guidance from our mentor, this helped us validate our business, approach and a place in the market itself.
How did the Bridging4Growth program support you?
I joined the delegation trips to Chicago and Minnesota. These trips provided valuable market insights and helped me build new contacts. The program also connected us with a mentor, which was a great support throughout the process. Huge thanks to Eric for his guidance and support and valuable contacts gained.
Lastly, what’s your number one tip for companies expanding to new markets?
Most expansions fail not because the product is bad, but because companies assume “this worked at home, so it’ll work there.”
Want to know more about Talzy?
Web: https://talzy.com/
LinkedIn: @Talzy
