International project webinars
Expereince Economy webinar on 09. December 2025
Webinar with Global Experience Expert Pål K. Medhus.
On December 9, an inspiring webinar took place with international speaker and experience expert Pål K. Medhus. Drawing on decades of global experience, he shared insights on today’s challenges and opportunities, including the concept of the Farmer’s Paradox—why effort and results do not always align.
The session explored sustainable thinking, the importance of meaningful customer experiences, and real-life examples of how human-centered strategies can create measurable results. The webinar concluded with a discussion and Q&A, offering participants fresh perspectives and practical ideas for the future.
About Pål K. Medhus is an experience designer and creative advisor from Norway who has worked with the Experience Economy since 2006, particularly in the tourism industry. Through Høve Støtt AS and Opplevelseskurset.no, he helps companies create valuable experiences by developing practical and creative solutions based on their resources. His work focuses on communication, staging experiences, and adding value for both businesses and audiences. After being certified by Pine & Gilmore in 2009, he became a specialized expert in applying Experience Economy tools to help companies improve their offerings.
Culinary Experiences in the Experience Economy on 03. March 2026
About the Lecturer – Niclas Fjellström
Niclas Fjellström is a Global Coordinator from Sweden who has been working with the Culinary Heritage Network since 2012. He coordinates the network’s daily activities and contributes to international projects that connect food, culture and tourism. Through this work he collaborates with partners in more than 25 countries, supporting the development of sustainable food tourism and regional culinary heritage.
Niclas is a regular speaker at conferences and professional events, sharing insights on tourism development, culinary culture, local food production and the experience economy.
Culinary Experiences in the Experience Economy
On March 3, an inspiring webinar took place with Niclas Fjellström. This webinar explores how culinary experiences can create value for visitors, local communities, and small businesses. The session introduces the concept of the experience economy and explains how food-related activities can move beyond products and services to become meaningful, memorable experiences.
Participants will learn how culinary experiences can strengthen rural development, support the resilience of SMEs and increase destination attractiveness.
The lecture also introduces the 5 A’s Framework (Accessibility, Accommodation, Activities, Added Value and Advertising), a practical tool for planning and developing culinary experiences. Real-life international examples and current trends in food tourism will be presented, along with practical guidance on how small businesses can design, test and develop successful experience concepts.
The session concludes with a discussion and reflection on how these ideas can be applied locally and how the Culinary Heritage Network can support future experience development.
