Welcome to the STEAM project materials section. In this section you can find useful materials related to the project.
Would you like to attract more Japanese customers to your sauna? Join the STEAM project!
What’s in it for me?
Gain access to up-to-date insights into the rapidly growing Japanese market, 1-to-1-coaching, and practical tools to develop and market your sauna experience.
You’ll have the opportunity to develop your services together with other Finnish and Estonian sauna entrepreneurs and build connections with Japanese tourism professionals. All you need is a compelling sauna experience and the ambition to reach new customers.
Interested in Participating? Fill this form (link) and we will contact you!
Or send us an email: Project Manager Nina Kallberg, nina.kallberg(a)haaga-helia.fi
Our Offering
- Market Research & Customer Understanding
- Product & Experience Development
- Packaged National & Cross-Border Products Between Finland & Estonia
- Marketing Support, Events & Fam Trips
- Opportunities of 360-Shoots & Drone Videography
- Japan Related Connections & Networking
- Training, Coaching & Mentoring
Who Can Participate?
We are looking for motivated SMEs that…
- Offer sauna related services to tourists
- Are ready to scale up to international markets
- Are willing to actively participate in the project
- 2–5 meetings and workshops à 2–6 hours / year
- Want to connect with tour operators and other sauna SMEs
- Are ready to commit to their Japan-strategy
Find STEAM on social media