Seminar: Exploring South Korean opportunities on 9. June at 13:30 -16.00 in Helsinki
Join us for an afternoon event focused on international business opportunities and the growing potential of the South Korean market for Nordic brands. The event offers valuable insights for companies interested in expanding into South Korea, particularly in the cosmetics and food sectors.
The programme includes expert presentations, networking opportunities, and individual discussions with a market specialist.
The event is free of charge!
Programme
13:30 – Arrival and coffee
Guests are welcome to arrive, enjoy coffee and snacks, and network with other participants.
14:00 – Unlocking opportunities in the South Korean market
Minju Koo, Steady Marketing
This session will provide an overview of key consumer insights, current trends, and the factors that make South Korea a promising market for Nordic cosmetics and food brands. Participants will gain a better understanding of local consumer expectations and market entry opportunities.
15:00 – Gateway to Global Markets project: Insights from Cosmobeauty Trade Fair
Heidi Järvi, Xamk
This presentation will introduce the Gateway to Global Markets project and share insights from the Cosmobeauty trade fair, including visitor feedback on Nordic brands and observations on market interest in international products.
16:00 – Official ending
16:00–17:00 – One-to-One Discussions
Participants will have the opportunity for short individual discussions (5–10 minutes) with Minju Koo about the South Korean market, market entry possibilities, and the suitability of their products. *
Registration link: https://link.webropol.com/ep/seminar09062026
Limited spots available!
Additional Information:
Event language: English
Registration deadline: 5th of June
Location: Scandic Simonkenttä
Coffee and snacks will be served
More information: Heidi Järvi, heidi.jarvi@xamk.fi
*One-to-one discussions with Minju Koo are approximately 10 minutes per company, and time slots will be assigned in order of registration. During the discussion, companies can ask Minju for a quick assessment of their products and their potential in the Korean market.
