Cycle4Climate

Cycle4Climate Forum I

Cycle4Climate Forum VOL I: Nudging Behaviours Towards All-year Urban Cycling 19-20 March 2025 Espoo, Finland

Transport is a major contributor to urban CO₂ emissions, and how we move daily shapes the future of our cities. Changing mobility habits isn’t easy—but well-designed nudges can ease the transition.

Join the leading municipal mobility experts, cycling advocates, and academics from the Central Baltic as we explore innovative solutions, share best practices, and unlock new strategies to transform urban mobility for a greener future.

REGISTER TO THE EVENT

WHY PARTICIPATE?

Keynotes

Insights from academia and practitioners on how to effectively nudge behavours and where to target interventions

Case examples

Learn more of the current initiatives in four cities: Espoo (Finland), Gävle (Sweden), Pärnu (Estonia), and Riga (Latvia)

Co-ideation

Workshops and joint discussions to turn ideas into practice: how to amplify the nudging potential, and where we want to go with the urban mobility data

Progamme

DAY 1 | Nudging Behaviours: How to Boost All-Year Urban Cycling?

Wed 19th of March

Morning coffee and informal mingle

Opening words on behalf of Cycle4Climate and the City of Espoo

KEYNOTE: The Snowball Effect of Cycling challenge Kilometrikisa
Sanna Ojajärvi, Executive Director of the Network of Finnish Cycling Municipalities

KEYNOTE: Experiences and practical solutions for behavior change
Timo Perälä, President of the Winter Cycling Federation

Panelists:
Mari Päätalo, Development Manager at the City of Espoo
Emīls Rode, Senior Expert at the Riga Technical University
Simo Syrman, Project Manager at the City of Porvoo
Martti Tulenheimo, Chief Specialist at the Finnish Cyclists’ Federation

Lunch and poster exhibition of student work in relation to Cycle4Climate

Cycle4Climate will implement three rounds of physical and social behavioural interventions to encourage a shift towards cycling in four areas in Espoo (Finland), Gävle (Sweden), Pärnu (Estonia), and Riga (Latvia).
In this session, we dive into the planning areas, their identified challenges, and the planned first interventions. We co-ideate on best-applying insights from the morning sessions to practice and discuss their applicability in different Finnish and Central Baltic contexts.

Wrap-up of the day’s insights and discussions

DAY 2 | Probing the Future of Urban Cycling Data

Thu 20th of March

Morning coffee and informal mingle

Opening words on behalf Cycle4Climate

KEYNOTE: Where to target sustainable mobility incentives? Data-driven approaches for mapping travel-related greenhouse gas emissions
Henrikki Tenkanen, Assistant Professor at the GIScience for Sustainability Transitions Lab, Aalto University

What will mobility look like in 2050? This workshop challenges today’s urban realities and reimagines a future where cycling leads the way.
Together with experts, researchers, and like-minded professionals in cycling promotion and sustainable mobility, we’ll explore how data can drive change, uncover hidden opportunities, and map out critical milestones. Join the conversation and help shape a more sustainable future.

Wrap-up of the days’ insights and discussions

Lunch and final networking

Internal Cycle4Climate Partner meeting

Venue and how to get there

Alberga Manor

Sokerilinnantie 7, 02600 Espoo

The event space is located on the manor’s ground floor and accessible without any stairs.

Arrival

10 minute walk from Leppävaara Station:
HSL commuter trains A, E, U, X and Y

3 minute walk from Alberganesplanadi:
HSL light rail line 15 (Raide-Jokeri)


The event is organised by


as part of THE activities of

Cycle4Climate?

Co-funded by the Interreg Central Baltic Programme

Cycle4Climate is a forward-thinking initiative dedicated to transforming urban mobility by shifting the focus from car dependency to a bike-friendly future. Operating across four European cities—Espoo (Finland), Gävle (Sweden), Pärnu (Estonia), and Riga (Latvia)—the project implements targeted interventions and employs continuous traffic monitoring alongside comprehensive travel surveys to assess their impact. By evaluating these innovative strategies, C4C aims to demonstrate how sustainable transportation can effectively reduce CO₂ emissions.

Read more about the project