CES 2025: Finnish & Estonian Excellence on the Global Stage
CES 2025, the world’s leading consumer electronics event, brought together over 140,000 technology professionals in Las Vegas this January. The event showcased the latest innovations in smart mobility, sustainability, and digital solutions. Finnish companies once again took center stage, demonstrating their world-class expertise and gaining recognition on the global stage.
Finnish and Estonian Companies in the Spotlight
ITS Finland participated in CES 2025 alongside Dimecc’s Vamos ecosystem, the Tampere Automotive Cluster, ITS Estonia, and members of Finnish and Estonian networks. The joint Finnish-Estonian pavilion attracted significant attention by highlighting the countries’ cutting-edge expertise in autonomous mobility services, electric transport, vehicle technologies, and rail solutions.
Among the companies featured were:
Innovation Champion Recognition for Finland and Estonia
According to the 2025 Global Innovation Scorecard published by the CTA, both Finland and Estonia ranked among the Innovation Champion nations. This recognition highlights the countries’ high levels of expertise, sustainable solutions, and ability to create new business models that drive global innovation. The award garnered significant visibility for the joint pavilion and attracted notable attendees, including Estonia’s Minister of Economic Affairs and Industry, Erikki Keldon, who represented his country at the award ceremony.
TactoTek has won two CES 2025 Innovation Awards in the Vehicle Tech and Advanced Mobility
category for its IMSE® technology platform and Intelligent Illuminated Door Panel for vehicles.
IMSE integrates electronics, mechanics, and aesthetics into thin, seamless surfaces, enabling innovative designs and eco-friendly manufacturing. The technology has been approved by major OEMs and supports advanced applications like uniform RGB lighting and integration with vehicle sensors.
Donut Lab’s Revolutionary Launch
The Finnish company Donut Lab unveiled a next-generation electric motor series named the “donut motor” at CES 2025. This groundbreaking technology integrates the electric motor directly into the vehicle’s wheel, eliminating the need for traditional powertrain systems. This innovation makes vehicles lighter, simpler, and more cost-effective to manufacture.
Marko Lehtimäki, CEO of Donut Lab, revealed that the new motor family includes five distinct models offering world-class performance across various vehicle categories. These motors feature exceptional torque and power density, making them highly energy-efficient and lightweight. The donut motor promises to revolutionize the manufacturing and performance of electric vehicles globally.
Metaverse and Citiverse: The Ecosystems of the Future
Metaverse and Citiverse were key themes at CES 2025. Siemens showcased its industrial metaverse solutions, combining AI and digital twin technologies. The Siemens Xcelerator platform enables process optimization and continuous improvement, providing businesses with new ways to leverage the industrial metaverse for productivity and sustainability gains.
The Citiverse concept focused on intelligent urban planning and management. Several companies demonstrated solutions leveraging AI and IoT technologies to improve traffic flow, reduce congestion, and enhance urban vitality. These solutions lay the foundation for a sustainable and smart urban future, merging technology with resident-centric design.
Trends in Smart Mobility and Autonomous Vehicles
CES 2025 also provided inspiration in smart mobility and autonomous vehicle advancements. Waymo announced it is now offering over 150,000 paid rides per week with its autonomous vehicles, reflecting the rapid development and adoption of this technology. Zoox also demonstrated its autonomous robotaxis on the streets of Las Vegas.
Xpeng AeroHT showcased its futuristic Land Aircraft Carrier vehicle, which combines the features of an electric vehicle with an eVTOL aircraft. This innovation opens new possibilities for mobility both on the ground and in the air.
Conclusion
CES 2025 was a landmark event where Finnish companies and innovations gained well-deserved recognition. Donut Lab’s pioneering technology, the opportunities presented by the Metaverse and Citiverse, and the accolades for Finnish and Estonian expertise emphasize Northern Europe’s critical role in driving global technology and innovation. With these achievements, Finland continues to solidify its position as a leader in technology and sustainable development.
