Understanding the US Smart Mobility Ecosystem

Webinar Introduction: Sanni introduced the webinar “Cracking the US Market,” part of the Ismet project funded by the Interact Central Baltic program.
US Market Overview: Sarah Laliberte provided insights into smart mobility trends, policy shifts, and case studies relevant to Finnish and Estonian companies.
Smart Mobility Trends: Autonomous vehicles, mobility as a service, smart logistics, 5G connectivity, and intelligent transport systems are defining the future.
Policy Shifts: Regulatory changes in transportation planning and funding are presenting opportunities for innovators.

Opportunities and Strategies for Market Entry

Investment Hotspots: Autonomous vehicles are thriving in Arizona, Michigan, and California, with projects like Waymo’s ride-hailing pilot and Cruise’s testing.
Mobility as a Service: Public transportation in cities like Boston and Seattle is the backbone, but integration challenges remain.
Smart Logistics and 5G: AI-enabled delivery planning, vehicle-to-anything communications, and smart traffic signals are reshaping logistics.
Entry Strategies: Start with pilots, localize solutions, build relationships, find champions, and develop repeatable deployment stories.

Fireside Chat: Marcus Suvanto, VP of Sales, North America, Kempower and Märt Kroodo, CEO, Founder, 1oT discussed patience and relationship-building as keys to market success.
Customer Acquisition: Prove the technology’s value through pilots and proof of concepts before establishing a legal entity.
Q&A Highlights: Sarah emphasized the importance of pilots and a strong elevator pitch.
Follow-up Tasks:
Identify pilot programs with US-based partners.
Prepare a one-minute elevator pitch.
Consider matchmaking services for advisors and distribution partners.
Attend relevant trade shows and conferences.
Hire local representatives to facilitate meetings.