First seminars of the project second round: we start with the summer

Undoubtedly, in the summer many people are attracted to relaxing by the sea or on the verandas of cafes surrounded by flowers. However, we are not slowing down! In June, two seminars on digital marketing were held for Ukrainian women from Latvia and Estonia. The first of them took place in Tallinn on June 11. Lecturer at the Estonian University “Mainor” Tatyana Moroz presented the topic in detail to the target audience in an interactive format. And invited entrepreneur Margarita Prometnaya enthusiastically shared her experience in digital marketing. It’s great that the guests from Latvia went on a tour of Old Tallinn together the day before – thanks to the Estonian partner! – this gave them the opportunity to get to know each other better and actively work in teams.

On June 19, Ukrainian women met in Riga. This time the focus was on digital marketing strategies and sales funnel. Leading expert of the project Jelena Sterhova gracefully led the event participants through the stages of the funnel, demonstrating convincing examples of interaction between business representatives and clients at each of them. And as always, her speech was accompanied by professionally selected business comics. Elegant Kristine Dakstina, the only certified matchmaker in Latvia, as well as a self-presentation brand manager, spoke about her business. It was this that became the subject of further discussion in the teams. Great job and impressive results.

Very soon – one more meeting in Riga!