New HERO training cycle launched for Roma communities in Finland
Fida International has launched a new training group under the HERO project in the Lahti region, continuing its work to strengthen skills and opportunities for Roma communities in Finland and Latvia.
The HERO training programme is designed to address the challenges many Roma individuals face in the workplace. While education and employment are key focus areas, the programme takes a holistic approach, covering essential life skills such as personal finance, health, identity, and parenting. The first training groups in both countries have now completed the programme. A new group has already started in Latvia, while the second group in Finland begins this week.
Diverse participants and an inclusive learning environment
The first training cycle brought together 15 participants—five from Finland and ten from Latvia—representing a wide range of life stages, from young adults to midlife individuals. Participants highlighted the supportive group atmosphere and practical learning approach as key strengths of the programme. The training also included study visits to local organisations in the Lahti region, offering participants broader insights into available support structures and opportunities.
Building confidence and strengthening identity
A central element of the programme is identity development and self-awareness. Sessions focused on recognising personal strengths, challenging limiting beliefs, and building confidence. One participant, Jasmin Valentin (43) from Nastola, described the experience as transformative: “You have to let go of old ways of thinking and dare to dream.” She emphasised the importance of positive communication within families and the role of encouragement in supporting children’s development.
Addressing barriers in employment
The programme also provides a space to openly discuss challenges related to employment. According to trainer Tino Varjola, Roma participants often face barriers in accessing job opportunities, including difficulties in securing internships or being excluded from recruitment processes. These experiences were addressed through practical sessions on job-seeking skills as well as discussions on alternative pathways, including entrepreneurship.
Encouraging entrepreneurship and initiative
Entrepreneurship is introduced as a viable option for participants seeking greater independence. The programme provides guidance on how to develop business ideas and access support. Participants in Finland also expressed interest in entrepreneurship, including initiatives linked to Roma culture, such as clothing design and textile sourcing.
Community-based training approach
The HERO training model is based on a community-oriented and participatory approach. It combines expertise from both Roma and non-Roma professionals, ensuring an inclusive and culturally sensitive learning environment. The programme is structured into modules addressing key areas of life—from wellbeing and identity to employment and financial literacy. It has been developed in collaboration with multiple partners, including Life & Light Finland, a long-standing organisation working with Roma communities.
Positive feedback and emerging impact
Feedback from participants in both Finland and Latvia has been highly positive. The programme has been particularly valued for its practical content, clarity, and its ability to inspire motivation and hope. While challenges remain—particularly in Latvia, where unemployment rates among Roma communities are high—there are also encouraging signs of progress. Participation in education is increasing, and Roma youth are gradually gaining better access to the labour market.
HERO is part of the Interreg Central Baltic Programme (2021–2027), co-funded by the European Union. The programme promotes regional cooperation across the Baltic Sea region. HERO is implemented by Fida and the Valmiera Development Agency.
Fida International
Kirsi Koski-Kujala
