New Nordic Project Partners Explored Tartu, the Onion Route and Tallinn
From 29 September to 1 October 2025, partners of the Interreg Central Baltic New Nordic project from Finland, Latvia, and Estonia took part in an inspiring three-day familiarisation trip to Tartu, the Onion Route, and Tallinn. The visit aimed to introduce the partners to the region’s tourist attractions, highlighting sites suitable for the New Nordic project and strengthening international cooperation.
Day 1 – Discovering Tartu
The trip began with a guided walk through Tartu’s city centre, filled with fascinating stories and historical facts. The group then visited Lodjakoda (Barge Yard), dedicated to preserving and reviving the river and lake heritage of the Emajõgi River and Lake Peipsi through traditional wooden shipbuilding. On board the unique two-masted barge Suur Sume, guests enjoyed local flavours of Tartu County, because Tartu County has been designated Estonia’s Food Region for 2025. The meal was prepared by Catering Ylicool, accompanied by beautiful river views of the Hanseatic city.
Next, the group explored V Spa Conference & Wellness Hotel, a key conference and wellness centre in Southern Estonia offering a luxurious spa experience. The Upside Down House provided a playful, visual, and memorable photo opportunity. The visit continued to the Estonian National Museum, where the fusion of Estonian heritage and interactive exhibits created an engaging experience.
The day ended with a visit to Peninuki Distillery, where high-quality spirits are crafted from local ingredients and traditions, offering an authentic taste of Estonia. Dinner took place at TOKO Restaurant, located on the Emajõgi riverbank, offering a modern Nordic culinary experience. Guests stayed overnight at the elegant 4+ star Hotel Lydia.
Day 2 – Experiencing the Onion Route and Tallinn
The second day introduced the partners to the Onion Route, showcasing its cultural diversity. At the Samovar House, guests participated in a traditional tea ceremony and enjoyed local flavours in a historical atmosphere. At Alatskivi Castle, the group explored the beautiful Baltic-German manor and its concept of atmospheric “ghost dinners”.
At Turgi Farm, authentic Estonian farm life was experienced, and traditional weaving on looms was explored. Guests were warmly welcomed, with a homely, authentic, and delicious lunch made from local ingredients served in the family’s living room — a truly special and heartfelt experience.
In the afternoon, the group travelled to Tallinn, exploring the charm of the Old Town, the modern Noblessner district, and its lively atmosphere. Inspiration was drawn from Iglupark and Fotografiska Tallinn, showcasing contemporary art and design.
Project Discussions and Cooperation
During the trip, project-related discussions and meetings were held at Radisson Collection Hotel Tallinn, focusing on ongoing collaboration and future steps.
Collaboration and Outcomes
The familiarisation trip, organised by Visit Tartu and Visit Estonia, gave New Nordic project partners a comprehensive overview of the region’s tourist attractions, culture, and flavours. The visit strengthened international cooperation and highlighted the tourism potential of Tartu and Southern Estonia.
About the Project
The New Nordic project, funded by Interreg Central Baltic, aims to support small and medium-sized tourism enterprises in Estonia, Finland, and Latvia, helping them enter new international markets. The project develops a joint “New Nordic” tourism region and enhances the export capacity of local businesses through product development, marketing, and sales activities.
Project duration: 1 May 2025 – 30 April 2028
