New sale on the Canadian market for FENTEC!
The young Finnish company FENTEC, based in Tampere, has made its debut on the Canadian market with a new sales contract. After two years of negotiations with Würth Canada, the first shipment has now been sent. With support from Bridging4Growth and Business Tampere, FENTEC successfully navigated market requirements and is now well-positioned for further growth in North America. Learn more about FENTEC here in our interview them!
Please tell us a bit about Fentec and the new sales contract you just secured
FENTEC is a young company from Tampere, Finland, that focuses on modern vending solutions for B2B. We are targeting customers in technical wholesale, healthcare, military, industry and laboratory segments as an example. Possibilities are endless. FENTEC is offering a wide range of vending solutions to match the customer needs, anything from standard cabinet to 40ft automated container shop.
We started discussing with Würth Canada about two years ago and now we have sent the first shipment to Canada. Würth is offering a wide range of products to their customers using our vending solutions. Especially our new Fireproof Cabinet with automatic inventory will be a big thing in Canada where the regulations for storing hazardous materials are very strict. Canada is also a huge country geographically so with our container solution Würth can reach the remote areas of the country and offer first-class service.
Piercing into a new market can be hard, how did you prepare?
After the first contact with Würth Canada we also started discussing with Business Finland Canada representatives as well as people from Business Tampere, the Finnish project partner in Bridging4Growth. We wanted to understand the requirements to enter the market. Certifications for Canada differ from other countries we had dealt with and we got good information to move on. We visited Canada several times in past years and we also met with potential end customers of Würth to understand their needs better.
How did the Bridging4Growth program support you?
Bridging4Growth was a great help, especially Yi Tang from Business Tampere, when getting to the new market. FENTEC is still a small company and B4G financial support enabled us to visit Canada one extra time when negotiations were in a critical phase. Last week Business Tampere arranged a possibility for us to present our company to a Canadian delegation visiting in Finland. This was also a great opportunity for further growth in the Canadian market.
What’s your number one tip for companies expanding to new markets?
Use Business Finland network and find out all the regulations and certifications needed for that specific market. Meet your partner/customer face to face as often as possible. You will never build a lifelong relationship over Teams meetings.
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