New sale on the U.S. market for SECNORA!
SECNORA, a leading cybersecurity consulting firm, has achieved a significant milestone by securing a major sales contract with a Fortune 500 company in the United States. We got a chance to ask them some questions about this exciting development, how they navigated the challenges of entering a new market, and their experience with the Bridging4Growth program.
Can you tell us a bit about Secnora and the new sales contract you just secured?
We are a specialized cybersecurity consulting firm with expertise in Information Security and Information Forensics. We provide a range of services, including cybersecurity consultations, web and mobile application penetration testing, red teaming, and more. Recently, we secured a significant contract with one of the Fortune 500 companies, which marks a pivotal step for us in expanding our footprint in the U.S. market. This deal involves us providing them with our comprehensive expertise within this area.
Piercing into a new market can be hard, how did you prepare for the new market?
Entering a market as competitive as the United States is indeed a tough task. It requires a well-thought-out strategy, detailed market research, and a solid support network. One of the critical factors in our preparation was having a highly knowledgeable mentor who provided us with invaluable guidance. Our mentor has been instrumental not only in helping us establish strategic connections and understand the local market culture but also in offering continuous moral support. This kind of mentorship has been a key element in shaping our market entry strategy and ensuring we were well-prepared for the challenges ahead.
How did the Bridging4Growth program support you?
The program has connected us with our mentor, whose guidance has been invaluable. Moreover, the program opens doors for us to participate in future events, which we believe will be good for networking and expanding our reach even further.
What’s your top tip for companies expanding to new markets?
It is hard to point out just one top tip – but if we were to highlight one piece of advice, it would be to truly believe in your product or service and back it up with solid market research. Understanding the market landscape is essential, but equally important is to have a cultural understanding of your new market. Never underestimate the value of cultural understanding—it can often be the key to successful market entry.
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