Online course: Road to Success with the UN & NGO’s

Engaging with UN organizations and larger NGOs offers a significant opportunity for companies to expand their global footprint and drive growth.

These partnerships enable companies to align their innovations with global development goals, opening doors to new markets, especially in developing regions. By collaborating with these influential organizations, Finnish businesses can not only increase their impact but also gain credibility and visibility on the international stage.

Moreover, working with UN bodies and NGOs often leads to collaboration with other key stakeholders such as governments, educational institutions, and local communities. This multi-stakeholder approach fosters innovation, creates new business opportunities, and ensures long-term sustainability by integrating social impact into business strategies.

Being proactive in these areas allows companies to diversify their operations, tap into new revenue streams, and contribute to global challenges while enhancing their competitiveness.

This online course is free of charge. It is here to help your company engage with new NGO customers. The course is made possible by Interreg Central Baltic -program project Export to International NGOs and put together by Business Tampere and its partners.

Register to the online learning platform to know more!

Contents

Introduction

This course is produced by INGO project, an initiative within the Central Baltic Programme aimed at enhancing cooperation between companies and NGOs in the region. INGO focuses on building partnerships that foster sustainable business practices while addressing key social and environmental challenges. Caritta Seppä, main lecturer, is the Co-Founder and COO of Tespack, where she has played a key role in advancing portable energy solutions globally. Recognized as one of Forbes’ 30 Under 30 in Europe, she brings deep expertise in business development and innovation to her role as a lecturer. To contact INGO Project, you’ll find Project Manager Mr. Sami Puttonen contact information for further discussion.

Working with the NGOs

In this first module we’ll discuss how to work effectively with different NGOs and why it’s important to approach them differently from regular corporate clients. NGOs value partnerships and long-term results, so your sales strategies need to reflect that. In this module, you’ll learn practical tips and best practices to help you engage with NGOs, understand their needs, and navigate their unique processes. We’ll also share insights from real experiences working with organizations like the United Nations. By the end, you’ll know how to build strong relationships with NGOs and create business opportunities that benefit both sides.

How to find NGO customers

In this module, we’ll dive into the crucial aspects of identifying and engaging with NGO customers. We’ll explore various sales channels and strategies for finding leads, with a special emphasis on using platforms like LinkedIn to connect with the right individuals within these organizations. You’ll learn how to tailor your approach, create impactful connections, and leverage best practices to establish strong partnerships with NGOs. By the end of this module, you’ll be equipped with the tools needed to effectively reach out, follow up, and close deals with NGOs.

Typical sales process with the NGOs – from finding leads to closing

In this session, we’ll be covering the typical sales process when working with non-governmental organizations (NGOs) and groups like the United Nations. You’ll learn the steps involved, from finding potential leads to closing deals. We’ll also discuss how sales with NGOs might differ from working with other types of organizations. By the end of this session, you’ll know how to reach out to NGOs, create effective messages, and handle the challenges specific to this sector. We’ll share practical tips and real-life examples to help you build strong, lasting relationships with these organizations. Whether you’re looking to close your first deal or grow your current partnerships, this session will give you the knowledge and strategies you need to succeed.

Register to the learning platform to join the course

More information: Sami Puttonen, Business Tampere