Recap from Finnish ITS delegation on a business trip to the United Kingdom

What was said before the trip.

Max Sugarman, Chief Executive of Intelligent Transport Systems UK, commented: “When it comes to ITS and intelligent mobility, the three nations have so much we can learn from one another – whether that’s better use of data, integrating our transport networks, or improving the efficiency of logistics and freight industries.”

Lili Kuusk, Head of ITS Estonia, highlighted the mission’s strategic value: “The UK business mission provides an excellent opportunity for Estonian and Finnish ITS companies to expand our networks, gain strategic insights into the UK market. Some of our ITS Estonia members are already active in the UK market, but we have such innovative solutions and products to offer that we are eager to introduce them on-site and further grow the presence of our companies in the region.”

Marko Forsblom, CEO of ITS Finland, emphasised the importance of collaboration: “This Finnish-Estonian visit to the UK provides a valuable opportunity to explore these solutions in practice and identify potential areas for collaboration. Finnish and Estonian companies have the expertise to complement the needs of the UK’s transport and mobility sector, and we look forward to strengthening partnerships through our close cooperation with ITS UK.”

Meet the Delegation the Finnish delegation:
✳️ Kimmo Ylisiurunen, Head of Cluster, Fintraffic
✳️ Markus Melander, Managing Director, Relesoft Oy
✳️ Jukkis Pitkänen, Commercial Director, Transport, Ramboll
✳️ Olli Tannerkoski, CPO & Co-Founder, ScanwAi
✳️Tuulia Haveri, Senior Ecosystem Lead, Vamos Ecosystem
✳️ Peitsa Turvanen, CEO, Vinka Oy

The Estonian delegation:
✳️ Kedi Välba, CEO & Board Member, Aktors
✳️ Johannes Mossov, Member of the Management Board, Auve Tech
✳️ Sven Aulik, Director of International Partnerships, FleetGuru
✳️ John Cheal (MBCS), UK Country Manager, Nortal
✳️ Jana Silaškova, Head of Internationalization, ITL Estonia
✳️ Lili Kuusk, Head of ITS Estonia Network, ITL Estonia

Workshop – Day 1 | Estonian Ambassador’s recidence In London

A huge thank you to Intelligent Transport Systems UK (ITS UK) for hosting this event—we truly appreciate your hospitality and collaboration! first day the Workshop The Estonian-Finnish business delegation kicks off its visit to the UK with an exclusive training day.

Estonian Ambassador to the UK, Mr. Viljar Lubi, welcomes the delegation at the Estonian London Ambassador’s residence, setting the stage for an insightful and productive week ahead. UK-Specific Pitch Training by Ashley Ward Coach. Our trainer, Ashley Ward, shared his thoughts on the importance of the training: “These two great countries of Finland and Estonia are widely acknowledged as great innovators and it’s important we bring their entrepreneurs the best possible guidance for commercial progress in the UK. The training is designed to provide guidance on mapping the relevant market and how best to engage with the people who will make the decisions to partner with these companies or buy their products and services. The approach uses some conventional sales wisdom and is combined with guidance towards the emotional engagement of the people they approach”.

Interchange 25 – Day 2 in Manchester!

The second day of the business delegation is well underway in Manchester, featuring participation in Interchange 25 & ITS UK Conference. Manchester Central Convention Complex. We’d be happy to connect during the conference. This collaborative effort is made possible with the support of key stakeholders, including ITS UK. Max Sugarman, Chief Executive of ITS UK, shared his enthusiasm: ” ITS UK is delighted to be supporting the ITS Estonia and ITS Finland business mission, as we welcome them to our Annual Conference at Interchange. When it comes to ITS and intelligent mobility, the three nations have so much we can learn from one another—whether that’s better use of data, integrating our transport networks, or improving the efficiency of logistics and freight industries. We’re really looking forward to receiving these delegations and having the opportunity to share and learn from each other.” An exciting opportunity to exchange insights, build partnerships, and drive innovation in intelligent mobility!

Interchange – Third day

ITS Finland, ITS Estonia & ITS UK had the pleasure of hosting a breakfast mingle at Interchange in Manchester! Over breakfast, we enjoyed great conversations, valuable networking, and insightful company presentations.

Smart Mobility and Sustainable Technology from Finland and Estonia – Networking Reception

We would like to extend our heartfelt thanks to the Embassy of Finland in London and Ambassador Jukka Siukosaari for graciously hosting us. Your hospitality made this event truly special. A special thank you as well to Estonian Ambassador to the UK, Mr. Viljar Lubi for his inspiring speech, which set the perfect tone for an evening of meaningful discussions. The networking reception was a great success, fostering valuable connections among the organizations in our delegation.

ITS Finland & ITS Estonia are grateful to everyone who participated and contributed to the event’s success

A sincere thank you to Smart Mobility Living Lab & London and Connected Places Catapult for providing a unique and insightful look into innovation within UK businesses. We truly appreciate the opportunity for the ITS Estonia & ITS Finland export delegation to visit and engage in valuable discussions. Your dedication to advancing smart mobility and technology is inspiring, and we look forward to continued collaboration.