SME Ayren has made 5 sales in the U.S Market!

After months of dedication, good mentorship and backup from the Bridging4Growht project Ayren (Aggregate Markets) has finally entered into the new market with not only one but FIVE sales! We managed to get an interview with Erik Mesikäpp Board Member & Founder at Ayren.

Can you tell us a bit about Ayren & Aggregate Markets and the new sales contract you just secured?

AggregateMarkets.com by Ayren is an online platform connecting homeowners, landscapers, and contractors with quarries and trucking companies. We provide sand, gravel, topsoil, and other bulk aggregates with a simple, phone call-free ordering process, offering payment solutions like Amex, Klarna, Afterpay, and Apple Pay. During our first launch week, we made five sales to private customers, totaling over $2,200 in revenue.

Piercing into a new market can be hard, how did you prepare for the new market?

Entering a new market, especially the U.S., can be challenging. The bureaucracy and paperwork in the States are quite different. Legal work takes more time and effort than in the EU. What might take five minutes or a quick online process in the EU can take days, weeks, or even months in the U.S. It took us years from the idea stage to the official launch. Having support from mentors is crucial to stay on track.

How did the Bridging4Growth program support you?

The mentors are always there for you, even if you don’t fully utilize the program or communicate with them daily. They are ready to support you when needed, which is the most important thing. You need support to succeed. We couldn’t have done it without our investors, local partners, or mentors.

What’s your top tip for companies expanding to new markets?

Having a local presence in the market is essential. They can help with sector-specific issues, client problems, and identifying where to focus your efforts or avoid. Markets and customer needs vary, so your go-to strategy must adapt accordingly, especially in a vast market like the U.S.