The first thematic seminar of the project was held in the heart of the Old Town

This week, on November 21, in one of the oldest stone buildings in Old Riga, the first thematic seminar of the digital marketing course took place, where Ukrainian women from Latvia and Estonia met for the first time.

The event participants learned about the basic principles of building digital marketing strategies, together with a passionate speaker, they examined the sales funnel step by step with many expressive practical examples and constant humor, and gained an understanding of the basic characteristics of the target audience.

Business representatives from the Riga boutique “Chevalier by Akcenty”, whose slogan is “The best store for special gifts,” presented their digital marketing activities to promote goods, and also demonstrated original products presented in the store to Ukrainian women.

Then, in international teams, the seminar participants enthusiastically developed marketing action plans for the business, presented their solutions to the audience and listened to comments from experts.

And they prepared very interesting solutions!

Our next meeting is in Tallinn!