What Is TunneX and How Was It Used in the INACS Project?
One of the key goals of the INACS project is to inspire young people to become interested in nature and to encourage them to spend more time outdoors. To support this goal, we are developing a digital platform that presents nature sites in an engaging and appealing way. One of the main tools for sparking interest is video content that speaks to young audiences and captures their attention.
However, creating engaging content is not just about what is shown, but also about how it makes the viewer feel. For this reason, the INACS project is using the TunneX testing to explore what kinds of emotional reactions different videos evoke among young people. By understanding these reactions, we can develop content that better resonates with our target group.
What Is the TunneX Testing?
TunneX is part of the service offering of Xamk uXlab. The TunneX emotion laboratory provides services for analysing emotional customer experiences by using biometric data. With the help of technology, user experiences are measured through biometric indicators rather than relying only on verbal feedback or questionnaires.
By analysing this data, it is possible to draw conclusions about how different customer or user groups respond to specific content. This makes it possible to examine not only functional usability, but also the emotions that products, services or digital content evoke.
How Was the Testing Conducted?
The test was carried out in Mikkeli with six students participating in the session. During the test, the participants were shown five very different style of videos. While watching the videos, their eye movements and emotional reactions were measured using eye-tracking technology and a sensor placed on the finger.
In addition to the biometric measurements, the participants were also asked questions about the videos and the emotions they experienced while watching them. This combination of measured data and self-reported feedback provides a broader understanding of how the videos were perceived and felt.
How Are the Results Used?
The results of the TunneX testing and the answers for the survey will be analysed and used to evaluate how emotional responses can be taken into account in the videos produced within the project. The aim is to understand what kinds of content elements attract attention, evoke positive emotions and support engagement among young users.
Ultimately, the goal is to build a shared understanding of what kind of content young people find interesting and engaging. This helps ensure that the final service supports the needs and expectations of its users as well as possible.
What’s Next?
Next, the measurement results will be analysed and conclusions will be drawn on how they can be applied in future video production. User measurements and testing methods will continue to be used as part of the service design process, ensuring that development is based not only on assumptions, but on real user experiences.
