What is AV-Growth?
AV Growth is a three-year project focusing on international growth and scaling up AV companies in the Central Baltic region in Finland, Sweden, Estonia and Latvia. 24 companies overall will beselected to the project and their growth strategies and opportunities will be developed in the project with different kinds of workshops, mentoring and collaboration, new growth tools and cross-border productions.
The project partners are Tampere University of Applied Sciences, Business Tampere/Film Tampere and YNFT – Yrkesnämnden för Film och TV, and funded by Interreg Europe.
AV-Growth has three content work packages focused on the following key issues to support scaling-up and making a change in the field;
WP1 Scaling-up Growth of Companies by Workshops, Matchmaking and Mentoring
The main results include scaling-up growth of the companies (=attracted investment, developed new business model, expanded team, added revenue, etc.) by 1) enhancing the availability of relevant production resources, 2) developing production methods, business models and skills, 3) being able to offer services for bigger clients and markets and increasing the number of profitable productions.
WP2 Implementing New Growth Tools for Cross-Border Productions
A growth tool, the Crew Call for Growth Companies (CCGC) service platform, is developed and documented. CCGC opens doors for cross-border AV Productions and can be applied and utilised by AV companies and educational institutions. The platform includes tools for the recognition of AV sector companies and their staff’s skill sets and for sharing production resources to scale-up growth.
WP3 Joint Cross-Border AV Production Model and a Pilot Production
The new cross-border production model and pilot AV production will help to transfer the results of the scaling-up actions and methods to target groups. The model can be utilized in other cross-sectoral AV productions as well, but piloting is done to transfer scaling-up methods and results to AV sector companies and other stakeholders in the Central Baltic region to help them scale-up their growth.
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