Project goals

  • To support Finnish and Estonian SMEs in the cosmetics and food industries in starting export activities to Japan and South Korea through cross-border e-commerce.
  • To build networks that facilitate entry into new markets.
  • To provide intercultural training that enhances cross-cultural business competencies.
  • To conduct market research for identifying growth opportunities and understanding local market dynamics.
  • To develop local marketing strategies tailored to target consumer needs and preferences.
  • To digitalize order-delivery processes for improved efficiency and customer experience.
  • To improve logistics strategies to ensure reliable and cost-effective distribution.
  • To ensure sustainable supply chains that align with environmental standards and market expectations.