Ready to take the leap?
Your way into Southeast Asian markets: Vietnam
and Greater Bay area via Hong Kong, for SMEs in
Sweden, Finland, Estonia & Latvia within the Central Baltic area.
Why the Greater Bay Area (via Hong Kong)?
The Greater Bay Area (GBA), with Hong Kong at its center, is one of Asia’s most dynamic markets. It combines access to a fast-growing health sector, advanced manufacturing in green transition, and a strong position as a global business and logistics hub.
What makes the GBA unique:
- Home to one of Asia’s largest and fastest-growing health markets, with pathways for accelerated entry.
- The province of Guangdong is a powerhouse of global manufacturing, now driving a rapid green transition.
- Hong Kong as a leading exhibition and business hub for showcasing innovation and building partnerships.
- A strategic gateway connecting Southern China with Southeast Asia, backed by world-class trade and logistics.
Why Vietnam?
Vietnam is one of the world’s fastest-growing economies, with an average GDP growth of 6.8% between 1993–2022. The country is rapidly opening to international business, driven by free trade agreements, a strong innovation agenda, and rising demand for high-tech and sustainable solutions.
What makes Vietnam unique:
- One of the fastest-growing economies globally, with consistent long-term growth.
- EU–Vietnam Free Trade Agreement (EVFTA) reduces tariffs and improves access for EU products.
- Growing demand for high-tech health solutions, cleantech, and premium food.
- An ambitious startup ecosystem aiming for high-income status by 2045, open to global partnerships.
- Strong national focus on quality, innovation, and clean technologies.
Meet the mentors
Meet the local business experts and industry leaders that will support you during your market entry
Rachel Ou
Greater Bay Area
With over 18 years of experience as a Greater Bay Area (GBA) market expert, Rachel has a strong track record of supporting international companies in South China. She brings extensive experience advising companies through both public institutions and private organisations, with a background spanning European and U.S. contexts. She combines strategic advisory and legal expertise to help companies navigate regulatory and commercial complexity in the GBA, across sectors such as healthcare, manufacturing, digitalisation and cleantech.
Mr. James Chen
Greater Bay Area
With more than three decades of hands-on experience in Hong Kong and Mainland China, James Chen helps Nordic and Baltic companies find their footing in the Greater Bay Area. He supports companies in navigating local business culture, structuring their market entry and building the right partnerships from an early stage, always with a focus on practical decisions, local collaboration and long-term growth in Asia.
Stewart Randall
Greater Bay Area
With extensive experience helping Western technology companies enter and scale in Greater China, Stewart Randall plays a key role in bridging global innovation with the region’s most dynamic tech ecosystems, including the Greater Bay Area. As Vice President and Deputy MD for Greater China at Intralink, he supports companies in navigating local market complexity, shaping effective market-entry strategies, and building strong partnerships across China. Deeply embedded in the regional tech landscape and fluent in Mandarin, Stewart combines cultural insight with practical execution to help electronics, semiconductor, and software businesses establish a durable, growth-focused presence in Greater China.
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