Women Online

The project will address unemployment of immigrant women from Ukraine who arrived to Latvia and Estonia as refugees, which is a joint challenge for both countries. Women from Ukraine suffer more than other groups of society under such conditions and are at a particular risk of economic exclusion.

It is worth noting that certain professions, such as, for example, lawyers and doctors, require a country-specific education and experience, which becomes an invincible obstacle for many Ukrainians in Latvia and Estonia. Newcomers generally feel insecure, lack self-confidence and face financial problems.

The purpose is to design and conduct a Digital Marketing Training Course “Women Online” for target group representatives in order to increase their competitiveness on the labour market and enable them to get a job.

Results

The “Women Online” project aimed to design and deliver a Digital Marketing training course for Ukrainian women who arrived as refugees in Latvia and Estonia. The goal was to enhance their competitiveness in the labor market and increase their chances of securing employment. The central concept of the project was to provide Ukrainian women with new career opportunities by reskilling them for a high-demand profession with strong growth potential: Digital Marketing.

The course was conducted in two rounds, each comprising 188 training hours. It included 10 cross-border workshops: 5 face-to-face events in Riga and Tallinn, 5 online sessions, and 3 cross-border online masterclasses.

The project partners successfully attracted top-tier professionals to lead the 8 course topics and invited inspiring motivational speakers from the business community. This collaboration facilitated the sharing of diverse knowledge and expertise, enabling the exchange of best practices and innovative methods across the two countries. This synergy resulted in an impactful training experience. The partners also provided detailed insights into employment opportunities and the relevant legal framework within the cross-border region, helping Ukrainian women better understand their job prospects in both countries.

In the final phase of each training round, participants engaged directly with entrepreneurs and completed their final projects. Those who successfully finished the program received certificates signed by the Dean of the Faculty of Economics and Social Development at the Latvian University of Life Sciences and Technologies.

A total of 86 Ukrainian women from Latvia and Estonia participated in the two rounds of the Digital Marketing training course, with 78 completing the program successfully.

The Training Material Handbook, co-developed by the project partners, contains both theoretical content and presentations from business representatives, along with practical exercises.

Expected results

The Digital Marketing Training Course will last for 5 months, consist of 88 learning hours and encompass 10 cross-border workshops (5 face-to-face and 5 online) and 3 cross-border online master-classes. The course will be implemented twice: in Round 1 and Round 2.

70 immigrant women from Ukraine will actively participate in the training course during 2 rounds. Both Latvian and Estonian trainees will receive a Certificate of Completion signed by LP1, which will outline topics and learning hours.

Project result directly contributes to CB programme result indicator, as reskilling for a demanded Digital Marketer profession along with the employability training would definitely increase competitiveness of TGRs on labour market.

Duration 01.09.2023 - 30.11.2024

Total budget

Programme priority

Improved employment opportunities

Programme objective

PO6 - Improved employment opportunities on labour market

Lead partner

Latvia University of Life Sciences and Technologies