Welcome to the BuildGreen – Korea project materials section. In this section you can find useful materials related to the project.
Introduction to the Korean market
A practical, question-driven introduction to Korean business culture, construction industry dynamics, and market entry strategies. Topics range from how Korean buyers make decisions and what convinces them to try a new foreign supplier, to certification requirements, pricing logic, and the differences between European and Korean business culture.
Presented by Maxime Beyer, Seoul-based expert and
co-host of the Experts Korea podcast
BuildGreen-Korea
BuildGreen Korea is a three-year Interreg Central Baltic project helping built-environment SMEs from Estonia, Finland and Latvia strengthen their export capabilities and enter the South Korean market. It combines market insight, training and international networking with joint offering development, testing and connections to South Korean partners and customers.
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