NAT-TOUR-EXPO study tour Estonia


The project will develop a joint Latvian-Estonian nature tourism product tailored for the UK market and launch it through a dedicated marketing campaign to achieve sales. The nature tourism product will be based on individual SME nature tourism products, professionally packaged and accessible from an innovative specialized nature tourism web platform linking directly product providers with the market – free independent travellers, specialized interest groups, and tour operator companies specialized in Baltic countries. The nature tourism product will include wildlife and birding holidays, nature photography, soft adventure: hiking, walking, cycling, boating, and also touring programs to include elements and values of nature, e.g., botanical, wildlife spotting, wellness/Spa, food and foraging.

Expected results

Ca 25 SMEs in Latvia and ca 25 in Estonia will be supported with training and market knowledge to develop nature tourism products and services tailored for the UK market. It is expected that 50 companies will have achieved sales during the project implementation. Sales will continue to grow after the project as the web platform with reservation – communication system connecting service providers and clients will serve as a permanent channel for the product. The project will bring up the quality of nature tourism products in Latvia and Estonia to approach Scandinavian levels and potentially think about developing Central Baltic region as a common nature tourism destination for far markets.

Duration 01.01.2023 - 31.12.2025

Total budget

Programme priority

Innovative Business Development

Programme objective

PO1 - More exports by SMEs

Lead partner

Latvian Country Tourism Association "Lauku celotajs"

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