NAT-TOUR-EXPO

The project will develop a joint Latvian-Estonian nature tourism product tailored for the UK market and launch it through a dedicated marketing campaign to achieve sales. The nature tourism product will be based on individual SME nature tourism products, professionally packaged and accessible from an innovative specialized nature tourism web platform linking directly product providers with the market – free independent travellers, specialized interest groups, and tour operator companies specialized in Baltic countries. The nature tourism product will include wildlife and birding holidays, nature photography, soft adventure: hiking, walking, cycling, boating, and also touring programs to include elements and values of nature, e.g., botanical, wildlife spotting, wellness/Spa, food and foraging.