BreedExpo2

Results

Central-Baltic area has a leading role in animal breeding and reproduction. This is determined by its highly scientific and technological breeding industry. Today Central Baltic region (plus Denmark) is the most successful region in breeding of dairy cattle and milk production in Europe. It means that animal husbandry sector and breeding industry have the healthiest cows with excellent genetics, highest milk production, and the lowest use of antibiotics and hormones. Therefore the BreedExpo2 project was initiated focusing in export in Uzbekistan, Azerbaijan and Turkey markets. Export rules and regulations in breeding industry continue to be a complex process. Each export market has different requirements, therefore the process of establishing sustainable supply chains and network of clients requires consistent efforts and sufficient financial resources.
As currently the main demand in target countries is for high-quality breeding animals (dairy and beef heifers and bulls), then companies from Estonia, Latvia and Finland used the joint offers of live animals for entering to new markets, but the main promotional and marketing activities focused to the sales of breeding materials and related know-how, accessories, equipment etc.

Thanks to international cooperation 3 companies from the industry achieved real sales in these markets, and more are expected to achieve during 1 year after the project.  15 export and breeding organisations and companies participated actively in marketing activities, such as B2B visits and visits to agricultural exhibitions in target markets. 10 export companies and breeding organsations involved to marketing activities in target markets conducted different kind of innovations related to their production, marketing and work procedures, which are neccessary for achieving real sales results in new markets: mainly preparing new offers and marketing materials for target markets, new working procedures etc. 4 companies conducted innovation in Estonia, 4 in Latvia and 2 from Finland.