New Nordic
ongoing
New Nordic
Participating destinations and the region suffer from the loss of tourism demand from Russia. Project partners seek to diversify their offer for new markets outside the EU. They seek cross-border cooperation to increase competitiveness. New products combining the destinations and highlighting “New Nordics” in three project countries will be developed.
Expected results
The project will look the international tourism market for the high-end international customers and will promote sales of New Nordic products internationally with tour operators and OTA’s. Two target markets with most potential to reach, defined by tourist profiles and based on market research will be selected among United States, United Kingdom and Japan. The project will support sales via contracting between tour and transport operators bringing tourists to area, destination and incoming organisations and tourism enterprises. New target segments will be reached and new tourism business initiated in the Eastern flank of the Baltic Sea.
Expected results
The project will look the international tourism market for the high-end international customers and will promote sales of New Nordic products internationally with tour operators and OTA’s. Two target markets with most potential to reach, defined by tourist profiles and based on market research will be selected among United States, United Kingdom and Japan. The project will support sales via contracting between tour and transport operators bringing tourists to area, destination and incoming organisations and tourism enterprises. New target segments will be reached and new tourism business initiated in the Eastern flank of the Baltic Sea.
Duration 01.05.2025 - 30.04.2028
Total budget
Programme priority
Innovative Business DevelopmentProgramme objective
PO1 - More exports by SMEsLead partner
Savonlinna Development Services Ltd.
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Managing Authority
Joint Secretariat
c/o Regional Council
of Southwest Finland
Visiting address: Linnankatu 52 B, Turku, Finland
Mailing address:
P.O. Box 273,
20101 Turku, Finland
E-mail: info@centralbaltic.eu
Phone: +358 40 550 8408
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